This is a simple thing really, People in outdoor pictures are often dark! Why? Well the camera is trying to expose for the over all picture and the background is often very bright compared to our subject. A very simple solution to this problem is to use a fill flash to brighten the person up and still allow the background have some detail too.. It also work for shadows on faces, etc that can happen under trees, etc. It might not fix it totally, but will turn a totally unusable shot into at least a picture where you can see the person. There are other way that a professional photographer might handle this, we use flash and exposure compensation to get the desired results.
Your flash is not only useful indoors or at night, so next time you are at the beach, or the park, turn it on to fill flash or fire always. The above picture was taken out of our hotel room at Myrtle Beach using fill flash, without the flash our Niece was very dark and you really could not see her face that well.
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